The simplest way to explain what Magento is, is by saying that it’s a fully functional ecommerce platform that allows its users (merchants) to create advanced online stores that can cater to a range of sales, services and transactions. It’s by far one of the most involved systems to get to grips with and this is why it’s advisable for anyone hoping to take advantage of Magentos’ features to hire the services of a digital agency.
These agencies often employ specialists that are capable of coding, programming and everything in between – and as Magento itself is considered one of, if not the most powerful online ecommerce platform in the world, it’s no wonder why so many small companies are hoping to take advantage of it. So, what does Magento offer exactly and why are digital agencies so good at utilising every one of its features?
Incredible sales potential
By investing in the services of a digital marketing agency, their experts could create an online store for a client, list every single one of their products and then maximise their reach via advanced search engine optimisation, marketing and catalogue management tools. Magento is one of the only platforms to offer this winning combination of features and as a result, it can provide a powerhouse of sales potential for a website owner.
As the platform also allows options to connect an online store with a readymade website, it can be fairly straight forward to introduce the advanced sales protocols and then allow the additional juice afforded by Magento to increase the potential to make sales. The platform itself can be used in both PHP and CMS, which are advanced programming protocols and best left to management by those with the right amount of knowledge and expertise.
How can a digital advertisement agency help?
Not only do these agencies specialise in a range of marketing features; they can promote them even further by using platforms like Magento, where a powerhouse of sales potential can be enjoyed.